Intrawest puts emphasis on Ski Helmets
Children in classes, students at terrain parks will be required to wear helmets this year
Steamboat Springs — Intrawest, the parent company of Steamboat Ski and Resort Corp., is increasing awareness of helmet use at its resort this year.
Intrawest will recommend this ski season that all skiers and snowboarders wear helmets at its resorts, and it will require helmets for children and some teens in ski and snowboard school programs, according to a news release that came out today. All students participating in freestyle terrain parks will be required to wear a helmet. The helmet will be included in the ski school packages.
The changes will lead to requirements that some instructors wear helmets during the 2010-11 season. Intrawest will then require employees to wear helmets while on duty at freestyle terrain parks. Instructors will be required to wear helmets if their class is required to do so.
The company also will increase the focus on helmet use in its graphics and advertisements, according to the release.
“Intrawest is working in conjunction with the ski industry to establish important best practices on behalf of our resort guests and employees,” said Bill Jensen, chief executive officer at Intrawest.
Calls are out to Ski Corp. to determine how the resort will handle the policy change.
The change will be implemented at Steamboat Ski Resort, Copper Mountain and Winter Park in Colorado. It also will be made at Stratton Mountain in Vermont, Mountain Creek in New Jersey, Tremblant Resort in Quebec, Panorama Mountain in the United Kingdom, Whistler Blackcomb in British Columbia and Snowshoe Mountain in West Virginia.
Source: http://www.steamboatpilot.com/news/2009/oct/01/intrawest_turns_focus_helmets/
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